👋🏻 Hi there, I’m Elisa,
a recognised retail design expert on a mission to share her passion 
What makes me unique?
I bring together:
practice
&
academia
marketing strategy
&
interior architecture
How did I come to make these links?
I have passionately been practising as a retail designer for 12+ years in Brussels, Shanghai and London. During this time, I worked both in-house and as a consultant, across the full range of retail formats, from SIS’s to pop-ups, flagship stores, outlet centres, shopping malls and even city centre rejuvenation schemes.
My boundless passion led me to conduct a PhD on “valuable in-store experiences”, where I developed tools for practitioners to create such environments. I am now a Doctor of Retail Design.
These six years of academic research and teaching combined with my previous field experience have provided me with a unique perspective on the retail design discipline.
My goal is to share my passion and expertise by promoting a more strategy-driven, holistic, omnichannel, collaborative and inclusive approach to retail design practices.
How do I bring my vision to life?
Clients & Partners
