Whether you’re a new, developing, or established retailer, or an agency supporting them, I can help you reflect strategically on your brand and target audience. Together, we will design and implement a physical store experience that brings the most value to both, aligns with its local context, and fits seamlessly into your brand’s omnichannel strategy.
Are you a new entrepreneur testing a physical format for the first time? Or a more established brand looking either to improve a specific area of an existing store, or to scale its refit? This is the package for you.
We will kick-start our journey together with an initial briefing meeting where I will collect as much information as possible in the most efficient amount of time possible for you on: your brand strategy, target audience and specific project needs.
This meeting will be followed with a site visit to audit the space, observe customers and take note of current pitfalls as well as opportunities. Over the course of the following week, I will work my side to further analyse your project and reflect on best ways forward. We will then hold a second meeting to run through my results.
These will be presented in a comprehensive report encapsulating:
If you wish I can further assist you in the implementation of these recommended changes. These will be presented in a comprehensive report encapsulating (as applicable):
Are you looking to open a new store or refit an existing one? In either case, are your resources somewhat limited so that you prefer to focus the project mostly on the store design concept? If so, this package will most likely suit you best.
During our first meeting, I will listen to your brief but also run through some questions regarding your brand, target customer and projected store experience. I will then audit the store, also conducting light customer and staff observations/ interviews. This will be followed with further analytical research to collect a comprehensive holistic view of the current situation, its pain points and opportunities for improvements. We will meet again to run through a report of the analysis results and potentially reframe the brief accordingly.
With this clearer view on ways forward I will then draft a unique conceptual proposal which will include:
In the hands of skilled craftspeople, this documentation will allow you to move forward with the implementation, with my “ad hoc” support if necessary.
Are you looking for “the best of the best” in retail design delivery? Then this is where you’ll find it.
Whether for a new store or refit, with this full service, we will start with an in-depth work session on your brand: looking at the higher-level omnichannel strategy all the way down to the sales floor operations, as well as your target audience and specific project needs. I will then conduct interviews with your staff and customers. Finally, I will dive on my own into deeper brand and market research. This will provide us with the richest base to kick-start your project. Together, we will review the analysis results and confirm next steps.
From there, I will draft a first concept idea presented through:
Once this is signed off, I will work on a more refined design including furniture layouts and visualisations. With your approval on these, I will then generate a detailed design package for tendering. Together we will review offers and select the best suited contractor to move forward with the implementation.
I can then follow the construction process as design consultant and also deliver a post opening evaluation if you wish.
Experience has taught me that each retail design project is truly unique. This means allowing flexibility in how the consultancy process should run its course.
To guarantee the best possible outcome for your project, let’s discuss together its specific requirements.
We can then agree on how to adjust one of the above packages or come up with a new approach just for you. I never shy away from a good retail design challenge!
