My dear friend Ghalia Boustani, retail & luxury expert, asked me to write a small commentary for one of her (French speaking) articles addressing the store experience of the future for Luxe by Univers Retail.
In this contribution, I share my thoughts on how to manage the difficult balance between sensory immersion, digitalisation, sustainability and inclusion, which mistakes to avoid and how to create a customer journey which both guides and surprises.
You can read the full article here.
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