Matt Mueller and I delve into the critical role of store design in enhancing customer experience and driving sales. We discuss the outdated nature of many retail environments, the importance of bridging the gap between academic research and practical application in retail design, and the need for a cohesive omni-channel strategy.
I emphasise the significance of understanding customer behavior, the impact of community engagement, and the necessity of creating unique, memorable experiences in retail spaces.
The conversation also touches on the challenges of designing for neurodivergent customers and the importance of identifying whether store design is costing retailers customers.
The episode concludes with actionable insights for retailers looking to improve their store design and customer experience.