< Back to Blog

Sep 24, 2025

“Red is the new blue” – my take on the homogenisation of physical stores

In this first publication for Future commerce, I share my own personal view on the current homogenisation of retail design, and most importantly some suggestions for short and long term solutions to escape this “sameness trap”.

Together, let’s keep constructive critical thinking alive!
And in this line of thought, don’t hesitate to reach out if you’d like to discuss the future of retail design. 

Reference:

Illustration: Future Commerce

How can I help you?